Implementation & Integration Workshop - Sessions of Interest

Gulf of Mexico Alliance.

Monday, August 2nd through Thursday, August 5th, 2010; at the Beau Rivage Hotel, Biloxi MS. This document (pdf) contains a full schedule of sessions - containing times, dates and overviews.

Agenda (pdf)

Green Media Connect

The network for marketing, advertising, publishing and enterprise communication professionals seeking profitable and sustainable supply chains - www.greenmediaconnect.com

Global Climate Change and Sea Level Rise in Florida: A Conversation Between Scientists and the Media

Are scientists and journalists from different planets?  Read the conference summary and notes from the 2008 Science and the Media Conference in St. Petersburg, Florida.  Hosted by the Poynter Research Institute of Media Studies and the Gulf of Mexico Alliance Team in Florida, the conversation between journalists and scientists led to important findings about media coverage of climate change and other Gulf-related issues. Read this report to learn more about what is important to scientists and to journalists, to develop an understanding of  some communication barriers, and identify some valuable solutions for bridging the gap.

State of the News Media Report

The State of the News Media Report, offered by the Pew Project for Excellence in Journalism, contains the latest trends in media coverage, the business of media, and predictions on the future of journalism.  Specific chapters include data on science in the news and whether or not coverage is increasing or decreasing.  Click here to view the 2009 report:  www.stateofthemedia.org/2009/index.htm.

Two Steps Forward:  NBC's Green Week:  Not Media Business as Usual

Reprinted from Joel Makower's post on his sustainable business website, this article describes NBC's efforts to "green" their media outlets and reduce their environmental impacts.  Hoping to emerge as a leader in the field, NBC explains that their efforts are not simply an attempt to "green up" their image, but part of a deeper commitment to protecting the planet and responding to the desires of their customers.  The full post can be viewed here.

Bridging the Gap Between Science and the Media: A Media Needs Assessment

Is the Gulf of Mexico currently being covered in the news? If so, what Gulf-related issues receive the most coverage?

Are journalists writing about Gulf science? Learn how current trends in the national media market are affecting Gulf science coverage, and hear the perspectives of ten journalists located around Florida's Gulf Coast.

Executive Summary
Full Report

For more information on this report, please contact Bridget Washburn at 239.417.6310 x 229 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The Gulf of Mexico Alliance Supports Sound Journalism

The media business is changing.  As news shifts from a product to a service, the Gulf of Mexico Alliance supports elements of journalism that maintain the integrity and credibility of media outlets.  The following nine principles of sound journalism are offered by the Committee of Concerned Journalists, affiliated with the Project for Excellence in Journalism, and are endorsed by the Florida Alliance Team:

1. Journalism's First Obligation is to  the Truth
2. Its First Loyalty is to Citizens
3. Its Essence is a Discipline of Verification
4. Its Practitioners Must Maintain an Independence from Those They Cover
5. It Must Serve as an Independent Monitor of Power
6. It Must Provide a Forum for Public Criticism and Compromise
7. It Must Strive to Make the Significant Interesting and Relevant
8. It Must Keep the News Comprehensive and Proportional
9. Its Practitioners Must Be Allowed to Exercise their Personal Conscience

The principles and more information on the book, The Elements of Journalism, can be found online at www.journalism.org.